Illustrations on a website are a must-have if you want to increase the time people spend on it. Using illustrations in your app or website can make it recognizable and engaging. The longer people stay on the website, the lower the bounce rate is.
Illustrations create a remarkable and decorative message that attracts users to your website. Let’s learn how the online presence influences website users and affects the bounce rate.
What is an illustration?
An illustration is a versatile means of expressing a message. Used in web design, illustration helps to provide a visual representation or example of what is being shared on a website making it clear. It also offers an attractive or aesthetic element to a website.
The illustration as a functional UI element
In the context of UI design, illustrations are drawings, sketches, graphic designs, or printed works of art. They are used to clarify, decorate, or visually represent text or complex ideas.
Similar to any other element of UI, the illustration should be a functional element of the user interface — it should have a specific purpose. That’s why if you plan to use illustrations in your UI you need to understand why and when you should use it.
We’d like to highlight the main “why’s” for using illustrations on the website, and then you will surely understand when to utilize them.
Why you should use illustrations on your website
A study conducted in 2010 by Nielsen Norman Group showed that people ignore stock photos on websites and look at the most relevant to the information that they seek. A pretty solid argument, isn’t it?
Illustrations offer a better tap on the human mind. Let’s define exactly why illustrations keep visitors on your website:
- Illustrations easily interact with users.
- Illustrations convey the brand’s image and a friendly attitude.
- Illustrations lead to a better connection with all sorts of audiences.
- Trending illustrations are the best way to stand out among many similar businesses and competitors.
Even one illustration will be enough to make the user’s stay on the page more enjoyable. The task is to use it properly.
Use of illustrations
The use of illustration in design is a very good practice, and its application to the web is clear. Let’s clarify the purpose of illustrations and their use in branding, visual appeal, storytelling, website decoration, and mascots.
When a site uses illustration, it will have an instant visual appeal. Many companies use stock photos to add a graphic element to their sites. However, it may fade your site into the background. Illustration has to completely fit in with your brand, adding an element that instantly identifies your company and attracts users to your website.
Trending illustrations convey the true essence of your brand to the visitor. By utilizing all illustration features, you can tell visual stories of your brand, the content you are displaying, or the product you are advertising. Try to align the fonts and color of illustrations with your brand’s theme to make your site look more captivating. Ultimately, any element of the content that you might find fitting.
Every company has an amazing story they want to share, a product that could help the user. Your business isn’t an exception. How do illustrations help users to understand a story? Creating short stories in the form of storyboards is a great way to explain a story in a couple of steps. All you need is simplicity and engagement.
This is when illustration is put to work in a decorative way that doesn’t provide a specific physical reference. For example, most often illustrations include pictures of people, animals, objects, or places. But in this case, the illustration doesn’t so much represent anything real, but rather, it simply provides decoration to beautify the design. Trending illustrations make your website readable.
Perhaps, one of the most efficient ways to use illustration techniques in graphic design. Mascots are personified images representing the brand, product, or service identity and therefore become its symbolic convention via all the applications or websites.
Illustration features for the best usage on a website
Any illustration used in the website interface should have clear functionality. If illustrations don’t make any sense, the layout of the screen or web page will become poor with useless graphic elements.
Illustrations have to be eye-catching to provide a positive user experience. People are always looking for visuals they get used to or have seen once. Don’t make your user annoyed — create recognizable illustrations.
Make illustrations using trending colors and techniques to maximize the visual appeal of the website or app. Besides, observing attractive and fascinating illustrations, website visitors will stay longer on your website.
Improving usability and UX in general
Illustrations on the website help people understand what they need to do/see/feel. As visual elements, illustrations are perceived faster than text, so it simplifies delivering of the message to the target audience.
Not overloading the screen or page
Don’t use illustration to fill the empty spaces on the screen of your app or website. Make schemes of your screens, avoid empty spaces. Remember, illustrations are inevitable elements of web design, but not the design itself.
Properly featured illustrations spice up the content
Besides, colorful and catchy design illustrations trigger the viewers and make them stay longer on the website. As a design studio, we know it for sure.
Each illustration you create for your website depicts the sense of your business. Choose the proper illustration style and start surprising your website users. BrainDead Agency is experienced in creating trending illustrations for different websites. We adore illustrations and know how valuable they may be. If you’re looking for inspired designers, don’t hesitate to contact us or send your sketches. We’d love to help!