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When you should redesign your website? Indicators to follow

There comes a point when the necessity of website redesign becomes an integral part of your business. Especially if you plan to make major changes or switch to other scopes of products.

Judgments on website credibility are 75% based on design quality level and general aesthetics, according to InVisionApp. That is why you should always be aware your website provides users with what they want.

It is important not to miss a moment when your website requires a redesign. These steps below will help you understand when the right moment comes and avoid common pitfalls.

Where should you start?

Analyze your website

For a start, monitor the primary metrics of your website. What is the bounce rate and conversion rate? Does the website’s traffic grow? Also, if sales don’t grow, it is one more wake-up call for you to consider. Use heatmap tools to measure visitors’ activity and to know your users better.

Find out what your competitors are doing

Don’t hesitate to analyze the websites of your niche competitors. Check out what particularities their design has, what up-to-date design trends they use, and compare it with your website. If you see that there are modern trends you haven’t used in your design, you will know why redesign a website is a must-have step.

Make sure your content is valuable

Then the next step is to evaluate the content level. Your content should be highly valuable to potential customers. Besides, it must be simple to understand, easy-to-read, and topical. Yes, you can update content on your website without redesign, of course. However, when your content delivery methods change, it may be a good reason for the redesign.

Figure out how scalable your website is

It is not a secret that users today prefer mobile devices to desktops. Well, when it comes to online purchases, desktops gain the lead. But browsing is performed mostly via mobile devices. It means your website should be mobile responsive, otherwise, users won’t feel comfortable surfing your website via their gadgets, and they may switch to competitors’ services.

Set your goals

Determine clearly why you need a website redesign. You need to set goals on what you plan to achieve with a new design. Write down your ideas and expectations for the future when a redesign is done. It will help you keep up with your business goals and provide the target audience with proper services.

Website Redesign

Challenges you should be prepared for and tips to avoid them

Design became more complicated

Double-check how UI/UX design looks after the redesign. UX may be more complicated and unclear for potential users. A website should be more intuitive for users, let them complete the sales process as quickly as possible (or give them other services they are looking for). Your goal is to ensure users obtain what they need without obstacles.

You forgot about your target audience

This issue has something similar to the one above. When the redesign is done, it may happen that your site doesn’t reach its end users. How to avoid it? First, you need to put yourself in the shoes of the end-user. To do it, you should know exactly what your target audience is, analyze it. Check it out why customer research is important and what it affects.

Attractive

Make illustrations using trending colors and techniques to maximize the visual appeal of the website or app. Besides, observing attractive and fascinating illustrations, website visitors will stay longer on your website.

Ignoring branding guidelines

Consistency comes first, remember? It means redesign should be done in compliance with specific documented branding guidelines. It is a critical issue since, without strict rules that must be complied with, designers will adopt different methods to design processes. As a result, it will lead to inconsistency and mess on your website.

Reasons to redesign your website

You need to improve UX.

An enjoyable experience is a key factor why your users prefer your website. And your task is to give them perfect UX. If you start collecting feedback about complicated or unclear UX, you need to think about improvements. To implement it, you should analyze users’ behavior with certain user analytics tools and think through the goals of your website properly.

Mobile responsiveness

Your website should be great-looking both on desktops and on mobile devices regardless of screen size. And users will become more loyal to your website since it will earn their trust. You may need the assistance of a skilled design team, so drop us a line, it takes a few seconds.

Your branding needs a second chance

For example, you concluded that your brand is too obsolete. Or it doesn’t make people associate your services with your brand. Ok, it is said and done. But rebranding will impact on the entire design of a website, so we recommend to redesign your site to let it reflect all changes of your new brand.

Your website uses outdated tools.

We mean third-party tools like plugins, scripts, and so on. Over time these tools may impact the performance level of your website, they may not comply with current standards, and it is one more hint for you when to redesign your website.

Conclusion

As you can see, there are many ways how you can understand that redesign is what your website needs. However, if you still have any questions, our team of specialists will help you deal with all the issues related to a website redesign or any other specific design challenge.